Myntra to end Website service from May 15, 2015

Well, if you are viewing this screenshot of Myntra, online fashion and lifestyle e-commerce platform, grab it without second thought. You have been one in billion to have a look at this screenshot of Myntra in Desktop computers. Who knows! One day, you could auction it for a Million dollar! With penetration of smartphone the online retailer has decided to shut it website. For them, it is not mobile first, but mobile only. With increasing smartphone userbase day by day, Myntra has took a brave endeavour to close it desktop business altogether by May 15, 2015. 

What made them close Desktop website?

Many would wonder what made Myntra close desktop website! Well, because they have very good data analytic to support this move. They claim that they received 9 million downloads so far. Is it to be good reason to cheer? Myntra states it positive. With increasing smartphone user base, it is expected to have 5 million downloads in next 3 month. To my wonder, how far data analytics have gone that a great online retailer shuts down it's desktop business infavour of mobile app.

Privacy concerns:

With increasing concerns over privacy on smartphone, switching to mobile only approach would be seen skeptical. Myntra has stated that it need to understand consumers deeply and tailor experiences around that. What would it mean to end consumer? To be make it simple, spying on end users! It seems so rude. Can be take it as tracking user actions and behavior patterns to understand them?! To tailor experience based on users, one must have access to user information. Would that mean Myntra app will start tracking users who install mobile app? 

With struggle of cyber security further augmented by the penetration of mobile phone, any apps could turn as a spying agent. With express statement, Myntra further intended to add tracking with it's new mobile app! Who knows except for the technical team. For us, personalizing experience would mean tracking individual users. No offense intended here. As security experts point, with indiscriminate apps, we expose ourself to unneeded surveillance and tracking. But it does mean Myntra will track. But the statement mentioned by the Myntra would mean it indirectly.

Mobile only policy:

Next issue with us is mobile-only policy of Myntra. Well, it sounds like you do not deserve Myntra shopping if you do not own a smartphone. As simple as that, they have neglected the users who don't shop through a smartphone. The policy of mobile-only will leave behind many users at lurch at start. But at later, they may move to another shopping platform. But what if other online retailers follow the footsteps of Myntra. For capturing mobile market would mean getting access to individual's personal space. 

Time could only answer the questions! Let's see how far the mobile-only policy fetch desired results. 

Update: Well, May 15 passed, How good is the mobile app of Myntra? To get an unbiased view. I checked Google Play Store from my Android Smartphone. When I searched for "Myntra" I found the following. Though, I agree that it is not all for that apps. But top review which showed up in Play Store had negative impact on the Myntra apps. Very unfortunate!

Though Myntra have #BigData right, it has to satisfy all users. Fixing the mobile version must be the priority! All the best Myntra! One brave step forward in ecommerce industry.

How to Start a Blog?

Welcome! You have a question in your mind! How to start a blog? Well, what you are about read is a blog! So now, you have gain first hand knowledge on blogging. You will know more when you read more in this blog!

Many have opinion that blogging is serious stuff. Yes it is serious stuff to do. But to be a human, you must hate serious stuff. Yet those who write blogs are  humans. So if you want to be a blogger, stay as a blogger. Know that, blogging is fun. Don't force yourself to write very high quality contents. It must come up eventually. Though blogging is serious,  you have enjoy your blog. It's not a factory job which could be done even without interest. If you fail you enjoy your blog, then it will turn into a boring text and make audience to move on to next search for a quality blog.

Find your niche:

First as a blogger, you have to find your niche to create content. If you wish to have blog which deal with one subjective matter then you will have to find niche on which you are about to blog.

To find niche content, one must know oneself. What you are good at? On what am I suppose to blog! To make progress, your blog must be continuous, no discrete content will draw continuous visitors. To have following, you will have find your niche and blog on that.

How to find your niche content? Will be next question you might ask me. To be frank, your niche content is your passion. Think on what you are passionate about! What things you discuss with your friends and family more. This could be your niche content. Rest is your creativity.

Blogging platforms:

Now, you have your niche content on which you are passionate enough to start blogging. But how to create a blog? When you have a search for creating a blog, you will find most popular blogging platform. It is none other that WordPress. It is a open source blogging package with multitude of plugin to customize your blog. All we have to do is get a server and the WordPress code run. That's it you have created a blog for yourself.

But such platform raise affordability question! You will end paying server charges. Hosting your own blog provide liberty to manage it at your wish but for a cost.

To have a cheap and effective blogging platform, you can opt for blogging services such as WordPress.com (not WordPress.org), blogger, hub pages, so on. Setting up a blog on blogging platform will be discussed at later stages.

Writing blogs:

Blogs are not made in a day. It is a continuous process. You have to blog periodically. Don't make your blog idle for long time. But that doesn't mean that writing gibberish blogs will make it active. To run a blog, you need readers who visit periodically. They have expectation that you will post some good content to read. If you can provide feeder to those followers, you will have an successful blog. So avoid irrelevant and vague contents.

Original and unique content:

Think of a reason to blog! It might surprise you for the reason to blog. For example, consider blogging about "chess game". Before you start blogging, just run a search on your favorite search engine. In this instance, " how to play chess game " you would see a lot more than what you have intended to blog. You will find from tutorial to famous world class moves of chess tournaments.

So what is the use of your blog! How will reader get impressed with your blog? What will make them to read your blog? As the search shows, almost content market is saturated. Almost you can find anything in internet. So what will be the special attributes to your blog? Simply filling up words should not be your strategy. If it is it will increase the bounce rate (later, I will explain about bounce rate). For now, concentrate on how to keep your reader on the blog.

To make reader stick to your blog, provide a original and unique content. To be very simple, please don't copy and paste any contents from other sites. Most people do copy and paste. We are not common people working in a software company (no offense). Those who are thinking about copy and paste strategy may quit reading this blog! Any further, you will find uninteresting.

For those who are willing to have original and unique content, you will find this post useful. For a post to be original, you must create your own story. Sorry! We are not doing a movie here. The story is the content subject. The subject matter of your blog must be original. It must be your thinking and observations than others. Think yourself as a story teller. Will your children listen keenly to the same story which they read last night? So create original stories for your readers.

Your blog story may be related to current trends, latest news regarding your niche content, any interview about the subjective matter of your blog. But it must be original. Remember, create your own story.

And second important factor in blogging is unique content. Your subjective matter of the blog must be unique. Unique writing in the sense it must distinguish from others. But this fact is somewhat abstract. Not only you, many fellow bloggers will blog about same subject matter. So to make a content unique, you must apply innovation. When some view or opinion are expressed regarding the subjective matter of your niche, you must apply your innovation to add crux to the discussion. Add fire to the fuel, your blog will be hot. Your content will be hot and will be become most sought blog on internet. Unique and original content is the secret of success.

When you are about to start a blog, keep these factors in mind. Blogging is not to pass time. It is valuable and make difference to life. Unique and Original content will take you to the online podium where you will be treated as celebrity.

DoT unblocks 32 Websites

The government has ordered Internet Service Providers (ISPs) to unblock 32 websites that had been blocked last month for hosting "jihadi propaganda". The Department of Telecommunication(DoT) has blocked 34 websites originally. But it unblocked four of them on undertaking that they will compile with law (Info: Dot unblocks 4 websites).

Some of the websites blocked were used by software professionals. Pastebin, github are used in collaborative software projects. Blocking them has created a huge online rant against the move. Now, DoT has ordered to unblock all websites blocked previously. The reason cited for the block was those websites propagated ISIS propaganda and they don't need any authentication to post information & share them with the world. 

Recently techie who was arrested in Bangalore for operating ISIS twitter account has made DoT turn aggressive against select popular websites among software professionals. But blocking pastebin and github drew huge public ire. They are used by limited audience who possess technical knowledge as blocking them will serve no purpose. Wrongdoers will always find a way out. The move to unblock websites is welcomed especially among the technical community.

Myntra End of Reason Sale follow Flipkart Billion Dollar Sale

The online Indian community have not forgot the Flipkart Billion Dollar  sale. The customer who ordered where provided with untold surprises. Mostly with cancelled orders. Delayed service. Yet Myntra one of the leading online retailer failed to take cue from the mistake of predecessor. The end of reason sale shows as follow of Flipkart Billion Dollar Sale fiasco.

The customer who ordered online ranted that their orders are getting cancelled despite deduction were made to the customers. Most of these niche sales are about promotion of the brands and products which were up for the sales. And the prominent strategy for these online retailers are to promote the mobile application.

But the sale was hit by the buggy mobile app. The customer were frustrated with the mobile app. With creating a niche over the sales, they are able to create huge traffic towards the server that might choke them to death. The ultimate results were ending up frustrated customers. The social media started witnessing the fury and ordeals of the customer.