Make Your Blog Unique and Original - Simple steps

Blog with unique and original content

Well, we would have known about the importance of content which you post in your blog post. +Matt Cutts, head of Google Webspam team, has made it clear that +Google is much worried about content rather than the SEO. Well, Your content is King. It must stand out of the crowd. But challenge posed before us is how to create a unique and original content? Right, creating content is quite easy but talking about unique and original content, the topic gets serious. The SEO of 2000s are no more useful as it was in the past. With each search engine update, especially Google Search engine update, most people complain about skewed search result. The algorithm behind search engine decides what pages to in the top 10 search results. For business, +Google search is far important as majority of the world depend on Google search. So making your content unique and posting original blog post will get your page stand separated from the crowd. Thus, search engine will knock your doors for your content.

Problems in creating unique and original content:

Finding difficult to create Unique content?

As we all know that Google has made it clear that content is king when it comes to search result ranking. But for us the dilemma start with how to create such unique content and how to make it stand out of the crowded website that are made on same topic. Quite challenging??!! If you are serious about content creating, you should not worry much about the competitors. Worry will not improve your content. All you have to do is produce original and unique content. Worrying must start when you start optimizing content for SEO which will be covered in later topics.

See also: how to start a blog

Unique and Original content:

Alright, we good so far. But what is the unique and original content? Well, you might sound skeptical. But creating such content require lot of home work. If your content creator whom you have employed has to do lot of research before making words out of his mind, then content writer must at least have first hand knowledge about what writer is about to write. 

I know what to do

For a content be unique, you will have to follow some guidelines. The content creation guideline is must. Every organisation who employ a content writer must be provided with a guideline about do's and don'ts. Here is the top 5 content creation guideline:

#1. Forget Ctrl+C and Ctrl+V: Please do not disappoint your readers with redundant and same content. If you want an attractive and enticing web blog, you have to forget Ctrl+c and Ctrl+v. In simple words, do not copy and paste content from other web pages. If readers find copy and paste work, they will lose interest in your blog. To have an engaging crowd around your blog and to make it attractive and enticing, do not copy and paste from other blogs, websites. 

#2. Avoid Keyword stuffing: Next content creation guideline is avoid keyword stuffing. I am talking about people who write content for search engine. Keyword stuff content may appeal good to Search engines such as +Google, yahoo, Bing, so on. Think about use of those content, it will help you get page ranking, but how good is your web page content when it comes to reader experience. Is it living up to the purpose of your business? Ranking in search engine should not be the sole criteria. Your content must be understandable to readers. To make a human read it, it must be in human readable form not in a search engine readable form. 
Though keywords are important ingredients to rank high in search engine results, it should not override the content priority. You may feel that you had created a killer content but not ranking in search engine up do to lack of keyword in the text should not force you to insert keywords which do not fit the text. Better leave those pages alone. If you get a better idea at later stage, you may edit those text make it relevant with intended keywords. 

#3. Avoid Technical Jargon: Your content must be as simple as possible. Write as if you are trying to explain your point to 5th grade student. Anyone who visits must be able to understand your stuff. Hence, it is good to avoid technical jargon while writing content.

For example, think of person who searches for solution which matches with your product or service which he does not know exactly. Here, "glasses for night driving", your company names the product which is used for night driving as "NGlass". As you create a blog or affiliate content, you refer the product as NGlass and whole content emphasize on that particular word which describe the product rather than "glasses for night driving". Google search engine might index your page for the word "NGlass" and leave out the keywords "glasses for night driving". So keep technical jargon out of your blogs or content. If you insist on such terms, then it is good to keep a link explaining those jargon.

Technical jargon are good when it is aimed at a particular community or business. But one who searches for a content, they need content as simple as plain English than with complex scientific terms, legal words and mathematical calculations. So avoid technical jargon in your content and provide pleasant user experience.

#4. Have reader interaction: So far, it is your part, now, you will have to engage readers of your content. While write content, it must create feel like you talk virtually to your readers. The art of content writing, is create engaging yet a unique and original content for readers. The way you present the blog will appeal to your target audience. But you have to create your own style of writing. The key is creating an assumption in the minds of any returning visitor that your new blog will have similar style like a previous posts. This will create engagement. 

Even if you blog content is of 4000 words, just an exaggeration,  the reader will not hesitate to read them as reader know where to skip you and where to read.

#5. Mention the source: Do you remember the rule #1? But it is difficult to follow that rule always. You will have to provide reference to your information source or person from whom you collected info on the subject that you are dealing with. You are under obligation to mention your source from whom you got the information on the subject matter of your blog post.

Example: Consider my blog post on EU antitrust charge on Google, It is from the various sources. The memo mentioned was from Google. While a suggested fix to end the crisis was from Danny Sullivan in his twitter post. In order to credit him I used '+Danny Sullivan' in that blog post. Google plus does the job of mentioning.

So it is good practice to mention the original source of information on which you rely for that content. The practice will show you that you not a person who steal information from various sources. It will not only improve your reputation  for being honest to your readers but also your source gets the credit which deserves the most. 

See also: Importance of crediting original blog post

How to Start a Blog?

Welcome! You have a question in your mind! How to start a blog? Well, what you are about read is a blog! So now, you have gain first hand knowledge on blogging. You will know more when you read more in this blog!

Many have opinion that blogging is serious stuff. Yes it is serious stuff to do. But to be a human, you must hate serious stuff. Yet those who write blogs are  humans. So if you want to be a blogger, stay as a blogger. Know that, blogging is fun. Don't force yourself to write very high quality contents. It must come up eventually. Though blogging is serious,  you have enjoy your blog. It's not a factory job which could be done even without interest. If you fail you enjoy your blog, then it will turn into a boring text and make audience to move on to next search for a quality blog.

Find your niche:

First as a blogger, you have to find your niche to create content. If you wish to have blog which deal with one subjective matter then you will have to find niche on which you are about to blog.

To find niche content, one must know oneself. What you are good at? On what am I suppose to blog! To make progress, your blog must be continuous, no discrete content will draw continuous visitors. To have following, you will have find your niche and blog on that.

How to find your niche content? Will be next question you might ask me. To be frank, your niche content is your passion. Think on what you are passionate about! What things you discuss with your friends and family more. This could be your niche content. Rest is your creativity.

Blogging platforms:

Now, you have your niche content on which you are passionate enough to start blogging. But how to create a blog? When you have a search for creating a blog, you will find most popular blogging platform. It is none other that WordPress. It is a open source blogging package with multitude of plugin to customize your blog. All we have to do is get a server and the WordPress code run. That's it you have created a blog for yourself.

But such platform raise affordability question! You will end paying server charges. Hosting your own blog provide liberty to manage it at your wish but for a cost.

To have a cheap and effective blogging platform, you can opt for blogging services such as WordPress.com (not WordPress.org), blogger, hub pages, so on. Setting up a blog on blogging platform will be discussed at later stages.

Writing blogs:

Blogs are not made in a day. It is a continuous process. You have to blog periodically. Don't make your blog idle for long time. But that doesn't mean that writing gibberish blogs will make it active. To run a blog, you need readers who visit periodically. They have expectation that you will post some good content to read. If you can provide feeder to those followers, you will have an successful blog. So avoid irrelevant and vague contents.

Original and unique content:

Think of a reason to blog! It might surprise you for the reason to blog. For example, consider blogging about "chess game". Before you start blogging, just run a search on your favorite search engine. In this instance, " how to play chess game " you would see a lot more than what you have intended to blog. You will find from tutorial to famous world class moves of chess tournaments.

So what is the use of your blog! How will reader get impressed with your blog? What will make them to read your blog? As the search shows, almost content market is saturated. Almost you can find anything in internet. So what will be the special attributes to your blog? Simply filling up words should not be your strategy. If it is it will increase the bounce rate (later, I will explain about bounce rate). For now, concentrate on how to keep your reader on the blog.

To make reader stick to your blog, provide a original and unique content. To be very simple, please don't copy and paste any contents from other sites. Most people do copy and paste. We are not common people working in a software company (no offense). Those who are thinking about copy and paste strategy may quit reading this blog! Any further, you will find uninteresting.

For those who are willing to have original and unique content, you will find this post useful. For a post to be original, you must create your own story. Sorry! We are not doing a movie here. The story is the content subject. The subject matter of your blog must be original. It must be your thinking and observations than others. Think yourself as a story teller. Will your children listen keenly to the same story which they read last night? So create original stories for your readers.

Your blog story may be related to current trends, latest news regarding your niche content, any interview about the subjective matter of your blog. But it must be original. Remember, create your own story.

And second important factor in blogging is unique content. Your subjective matter of the blog must be unique. Unique writing in the sense it must distinguish from others. But this fact is somewhat abstract. Not only you, many fellow bloggers will blog about same subject matter. So to make a content unique, you must apply innovation. When some view or opinion are expressed regarding the subjective matter of your niche, you must apply your innovation to add crux to the discussion. Add fire to the fuel, your blog will be hot. Your content will be hot and will be become most sought blog on internet. Unique and original content is the secret of success.

When you are about to start a blog, keep these factors in mind. Blogging is not to pass time. It is valuable and make difference to life. Unique and Original content will take you to the online podium where you will be treated as celebrity.