What made them close Desktop website?
Many would wonder what made Myntra close desktop website! Well, because they have very good data analytic to support this move. They claim that they received 9 million downloads so far. Is it to be good reason to cheer? Myntra states it positive. With increasing smartphone user base, it is expected to have 5 million downloads in next 3 month. To my wonder, how far data analytics have gone that a great online retailer shuts down it's desktop business infavour of mobile app.Privacy concerns:
With increasing concerns over privacy on smartphone, switching to mobile only approach would be seen skeptical. Myntra has stated that it need to understand consumers deeply and tailor experiences around that. What would it mean to end consumer? To be make it simple, spying on end users! It seems so rude. Can be take it as tracking user actions and behavior patterns to understand them?! To tailor experience based on users, one must have access to user information. Would that mean Myntra app will start tracking users who install mobile app?With struggle of cyber security further augmented by the penetration of mobile phone, any apps could turn as a spying agent. With express statement, Myntra further intended to add tracking with it's new mobile app! Who knows except for the technical team. For us, personalizing experience would mean tracking individual users. No offense intended here. As security experts point, with indiscriminate apps, we expose ourself to unneeded surveillance and tracking. But it does mean Myntra will track. But the statement mentioned by the Myntra would mean it indirectly.
Mobile only policy:
Next issue with us is mobile-only policy of Myntra. Well, it sounds like you do not deserve Myntra shopping if you do not own a smartphone. As simple as that, they have neglected the users who don't shop through a smartphone. The policy of mobile-only will leave behind many users at lurch at start. But at later, they may move to another shopping platform. But what if other online retailers follow the footsteps of Myntra. For capturing mobile market would mean getting access to individual's personal space.Time could only answer the questions! Let's see how far the mobile-only policy fetch desired results.
Update: Well, May 15 passed, How good is the mobile app of Myntra? To get an unbiased view. I checked Google Play Store from my Android Smartphone. When I searched for "Myntra" I found the following. Though, I agree that it is not all for that apps. But top review which showed up in Play Store had negative impact on the Myntra apps. Very unfortunate!
Though Myntra have #BigData right, it has to satisfy all users. Fixing the mobile version must be the priority! All the best Myntra! One brave step forward in ecommerce industry.
