Showing posts with label twitter. Show all posts
Showing posts with label twitter. Show all posts

Friday 17 July 2015

Twitter Hashtag creation Guideline

Twitter Hashtag creation
Twitter hashtag Creation
Did you know the quick and easiest way to have reach in Twitter? Haven't you found potential customer in Twitter? If not, something is probably wrong! So much money being spent on Twitter campaigns for product promotion yet waiting to harvest the gains! Now, to answer all this question. Ask yourselves now, what is your Twitter campaign hashtag? If are able to answer, you are half way done in your Twitter campaigns.

Most successful online campaigns in Twitter has striking similarity! Unique hashtag! If your Twitter campaign owns an unique hashtag then you are more than half way done in your twitter campaign. The problem is finding the unique hashtag. Brainstorming begins here! The only problem with creating hashtag is making it unique and must always point to your product or service in Twitter.

It is your one and only problem. Yet you could overcome the difficulty with flying colors, if you are ready to set proper strategy for your Twitter game. No surprise! Follow the simple guideline for Twitter hashtag creation:
  1. It must be unique! Unique in the sense it must not be used by another person in Twitter. It doesn't matter if some one has made no significant reach with similar hashtag but be careful that neither of your hashtag overlap with each other.
  2. Do your research prior to establishing hashtag in Twitter. Once you have made decision, you will lose your right to recall Twitter hashtag once your followers starts buzz with it.
  3. Make sure it is more relevant and specific to your products and services. An generic hashtag would lead to overlapping of hashtags in Twitter. For example, #blogger in twitter indicate both using Google Blogger service and those who blog on any platform. So, make sure you are specific to your product.
  4. The point #3 should not be made beyond the point that it breaks surprise to your Twitter followers. Relevancy and specific detail should not let your followers know about the surprise that awaits them till launch date. In simple words, your Twitter hashtag creation must create buzz among your followers but should not in anyway giveaway the surprise element.
  5. The time of hashtag establishment is far more important! Make sure it go viral the moment you launch your Twitter campaign. Analytic tools are best friend when it comes to launching campaigns in Twitter. Once you get infographic about your followers activity in Twitter, you can make sure you get your product hashtag go viral the moment you tweet it on Twitter.
These 5 Twitter hashtag creation guideline will help you reach your potential customer through your Twitter campaigns. Something catchy will always get attention in Social media.

Tuesday 30 June 2015

Google+ Social Media platform help SEO

Google+ social media platform help SEO
Google+ Social Media

Google+, social media platform, where most of the socialmediaprenuers neglect when talking about social media issues! Well, actually, I do not mean to generalize and state all socialmediaprenuers neglect Google+. The complain is they do not get the reach as do they do in other social media such as Twitter, Facebook. Twitter and Facebook had an edge over Google+. Both them are old and were leading at the time of Google+ was in infant stage. Might be, bad luck at the time of launch! Most of the Google+ get attention due to the Google account and its integration with all other services! For now myth apart! What makes Google+ important?

  • Dofollow links: Well, if your content go viral in social media platform, will it guarantee your search engine presence? What if your social media campaign hits top in SERP? Would you say no? Any body who works on social media would answer it in negative! So to make it simple, yes, Google+ links are dofollow links. If some one don't know what are dofollow links, these are the link search engine bots will follow and crawl from the page where the link is in existence. So Google+ gives your post or blog to the Google search engine! Though, it will not improve your SERP ranking to significant level, it would make your website crawled by search engine. Well, if you are targeting Google SERP, then it is a wise choice to utilize Google+.
  • Share and +1: If someone does know share and +1, then they are not really good at Google+. I assume you are well aware of Google+. So each time your content gets shared and +1, your probability of getting higher up on SERP is high! These are not myth but it was proven methods employed by social media marketers! Even Twitter and Facebook has such ability, but Google+ is make significant difference to your SERP.
Action plan: If it is your business or blog, whatever it might be, it is good to have presence is all possible social media! Even if not in all, it is good to maintain interaction between your followers and your business through popular social media platforms. So make sure Google+ is one of them! Even if you don't get adequate followers, it is good have your presence in Google+. Even if you have one or two followers, their is high chance of such followers sharing about you with Google+ circles. Thus increasing your reach and popularity!

Myth: Most popular myth that evolve around Google+ is it is dead or expected to be dead! Some social media experts would cite the case of orkut and compare Google+ with them! Even orkut was owned by Google, it has to meet its death on Sept 30, 2014. So they anticipate such fate for Google+. Even it may be true! Who cares! It is good to maintain your presence until the network is live and active! So lame reason for neglecting a social media shall be the story of past. Start engaging with your followers via Google+

Saturday 6 June 2015

Must Try Twitter Management tool to Increase Social Media presence

Anyone who is serious about Social presence must try these tools

best Twitter tools
Twitter tool Everyone must try

The importance of social media which has direct influence on brands, sales, marketing has reached far from mere social networks that are used to connects friends to connecting end consumers with brands and products. A product or service neglecting its presence in social media will not find its day on internet. Have you seen any blog/product without social media share buttons? I guess answer would be no. Now such social media presence is just clicks away. One of the most powerful and convenient such network is Twitter. When you are working for a brand, managing the official Twitter handle would be tedious if are serious on targeting audience. Apart from promoted tweets, tools to manage followers, list, tweeting on updates are importance aspects which cannot be neglected by any social media marketer. So for those who are busy with Twitter handle must try the following 4 awesome tools to manage Twitter account.


TweetDeck Twitter management tool
TweetDeck

#1. TweetDeck: TwitterDeck by Twitter. For those who wish Twitter in new form, TwitterDeck is place to start with. It is easy to use, simple interface. Instead of boring 'new tweets' notification, Twitter Deck uses live update news feed reels. The interface look like running a football commentary except here it is tweets from various people. The reel gets updated every second. But make sure you have adequate bandwidth for the month. 'Activity' column consumes most data as it provide far more update than your home page Twitter feeds. 


commun.it twitter analytic tool
Commun.it

#2. : I may face ire of commun.it fans for placing it in second position. Placing it second doesn't mean it lacks features or inferior to others. It is a powerful Twitter Analytic tool for anyone. The sole object of commun.it is to create engaging user experience. Provide analysis on whom to follow and unfollow, who retweeted, top followers and so on. But basic free version has its own limitations. 20 social engagements per week and tweet scheduling is available only in the pro version.


Buffer.com  for all social media
Buffer.com

#3. Buffer: Commun.it paid version supports tweet scheduling. But buffer prime purpose is tweet scheduling. It comes with analytic tool. It provide insight on which tweet you received clicks and number of visitors who checked the tweet. As always, buffer free basic version has its own limitations. You can schedule 10 tweet if own a free account. It is up to you to manage those 10 scheduled tweeting.


hootsuite.com for Twitter
Hootsuite


#4. Hootsuite: Hootsuite is effective twitter management tool. Actually Hootsuite is overall social media management tool if all the features are taken into account. You can manage all popular social media accounts from Hootsuite. If you haven't tried hootsuite, you must try it today. It is a must have tool for all social media marketers. I didn't find any restriction as I did in buffer. No limit on scheduled tweeting. Limited analytic capability for free basic account. For serious social media marketers, bulk tweet uploads are available in pro version.

Each tool has it's own merits and demerits. If you are able to use all the tools, then you can create your own business with these tools and take control of your social media experience.