Google Chrome user? Working for Google!

'Google Chrome has recently taken over as the most popular internet browser with over 750 million active users.' - Kissmetrics Source: visit here.

Google Chrome
Source: wiki

The statistics is true! And one must know how serious it is to know Google Chrome has taken over other web browsers in the past decade! Well, one may advocate that Chrome is product of open source web browser project Chromium. Though, the origin seems to be legitimate open source project, Google has its work mend with the Chrome! Chrome comes with lot of strings attached. Most strings entice users to keep using it! First and foremost is the Support! Google provide support for Chrome while Chromium it is upto the community! Not only the support! Google Chrome store is one of the highlights! You get lot of plugins, games and utility. To say, it would act as one stop place to get your work done with your chrome. Those strings contain few messes that most users ignore or ignorant of.
But still I have to admit that I myself is one among those who fan Google Chrome! Yeah! It is well designed and satisfy user experience with lot of utility and plugins which I can't reject for no good reasons. Still Chrome features outweigh the intention of Google! I am not trying to villanify chrome project. A few good things comes with a cost! So the Chrome. It is free then you pay them with kind of something most people not aware of! It is time to shed some light what chrome user actually do to Google SERP!
Stop it! Did you hear me saying Google Chrome users help determine SERP? If yes, do not read back! You heard it right! If you are a Google Chrome user then you are indirectly work for Google! To make it simple, haven't you heard that Google tracks users data on Chrome browsers? If yes, fine. If no, yeah, Google tracks users browsing data. Simply, If you use Google Chrome then you provide Google with tons of data each year about the sites your browse, bookmark, shares and so on! Not to freak out! Google never collects personal data. Just relax! It is all about SEO or Search Engine optimization. They simple use the information collected to improve SERP.

What the hell is SERP?

So far I would have used SERP! If your new to these kind of stuff, then I am glad to introduce you to these terms. SERP is simply called Search Engine Result Page.

'A search engine results page is the listing of results returned by a search engine in response to a keyword query. The results normally include a list of items with titles, a reference to the full version, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.' - DuckDuckgo Goodie

Alright! the definition is good enough to explain anyone who are new to these terms! Now business!

How using Google Chrome helps Google?

As you all, title is about how Google Chrome users work for Google! Yeah! The data we provide Google while we browse in Chrome is work we do for Google. Though it may not be compared to actual work we do to Google. Yet, it is valuable enough that it improves the SERP of the popular Search Engine in internet history!

Bookmarks: If you are person who bookmark web pages which ever you find useful or thinking of reading them later. You made Google note of the importance of the web page you visited. If a single page gets bookmarked by lot of users in Chrome, Google indirectly understands the importance of the web page the user visited. God damn it! I forgot to bookmark my own blog! Well, many of them must bookmark it! One or two not going make it a day.

Ad revenue: I guess, it must be the top priority for any company who provides top notch service. All we know is good provide service free to the users but charge advertisers for the ads. I am not going deep into the working of Adsense now! To keep it simple, lets stop with Google make revenue from ads. Alright, your browser history, pattern, cookie help Google Ads pop up appropriate Ads. So it augments revenue! If they find you were browsing for a designer apparel then Google Ads going to throw you with ads from apparel websites! So the ads get relevant with your desire. So the click through rate of the ad is high. Thus increase the revenue.

Chrome Store

Google Service: None could undermine, Google product services! Google knows if anything goes wrong with its product if the users use it from Chrome web browser! Not a surprise though! I tried loading Google services on less popular web browsers and found out that even the login form loads crazy! Finally, it made me realize that Chrome is something special than other web browsers when it comes to dealing with Google.

Well, the list here is short! We do like it or not, Google Chrome is a win-win for users and Google. Google improves Chrome and we provide input to improve chrome. It has evolved as chain action. Last but not the least! I personally prefer Chrome!

Google+ Social Media platform help SEO

Google+ Social Media

Google+, social media platform, where most of the socialmediaprenuers neglect when talking about social media issues! Well, actually, I do not mean to generalize and state all socialmediaprenuers neglect Google+. The complain is they do not get the reach as do they do in other social media such as Twitter, Facebook. Twitter and Facebook had an edge over Google+. Both them are old and were leading at the time of Google+ was in infant stage. Might be, bad luck at the time of launch! Most of the Google+ get attention due to the Google account and its integration with all other services! For now myth apart! What makes Google+ important?

• Dofollow links: Well, if your content go viral in social media platform, will it guarantee your search engine presence? What if your social media campaign hits top in SERP? Would you say no? Any body who works on social media would answer it in negative! So to make it simple, yes, Google+ links are dofollow links. If some one don't know what are dofollow links, these are the link search engine bots will follow and crawl from the page where the link is in existence. So Google+ gives your post or blog to the Google search engine! Though, it will not improve your SERP ranking to significant level, it would make your website crawled by search engine. Well, if you are targeting Google SERP, then it is a wise choice to utilize Google+.
• Share and +1: If someone does know share and +1, then they are not really good at Google+. I assume you are well aware of Google+. So each time your content gets shared and +1, your probability of getting higher up on SERP is high! These are not myth but it was proven methods employed by social media marketers! Even Twitter and Facebook has such ability, but Google+ is make significant difference to your SERP.

Action plan: If it is your business or blog, whatever it might be, it is good to have presence is all possible social media! Even if not in all, it is good to maintain interaction between your followers and your business through popular social media platforms. So make sure Google+ is one of them! Even if you don't get adequate followers, it is good have your presence in Google+. Even if you have one or two followers, their is high chance of such followers sharing about you with Google+ circles. Thus increasing your reach and popularity!

Myth: Most popular myth that evolve around Google+ is it is dead or expected to be dead! Some social media experts would cite the case of orkut and compare Google+ with them! Even orkut was owned by Google, it has to meet its death on Sept 30, 2014. So they anticipate such fate for Google+. Even it may be true! Who cares! It is good to maintain your presence until the network is live and active! So lame reason for neglecting a social media shall be the story of past. Start engaging with your followers via Google+

Google issue Memo in response to Statement of Objection (SO) from European Commission for Competition

Google has responded to the European Commission's Statement of Objections (SO) which is to issued soon. It has issued internal memo, Google has issued statement and asked it Googlers not to comment on the pending legal issue but to do well on the usual work of producing quality products and services.

Google, along with data form ComScore MMX, Google data, desktop traffic, unique visitors, has supported it arguments against the SO that is to be issued by European Commission. In memo, it has released the data analysis from various sources and indicated searches in France, Germany , UK. Those analysis were made on search on Shopping and travel in the respective countries. 

Google has stated that such SO issued by European commission is not a final findings. It is just initiation of process. It is a document in which the commission staff sets out its preliminary arguments so that the company in question can respond. Google has also mentioned that SO are modified or settled the case by the commission. If the settlement is remote, the commission issues an infringement decision, which can be appealed in court.

Google has assured that it has strong case. It, further, cited that commission has previously opened and closed an inquiry into iTunes few years ago. 

"we have a very strong case, with especially good arguments when it comes to better services for users and increased competition." - Memo to Googlers.

Google has acknowledged increased quality and competition in the search market. Google has took preemptive steps as the company anticipates proceedings against Android shortly from the European Commission for competition. It has set out that Android comes with apps with no restriction. Many devices are sold with other competitors apps such as Facebook, Microsoft Office, Amazon, etc. And further stated that consumers have a lot of choice and they are exercising it.

'Finally, we know the upcoming announcements will be distracting. But you can help in two ways. First, by not commenting on pending legal issues, internally or externally. And second, by focusing on what you all do best... building great products that serve our users and customers.' - Memo to Googlers.

Update:

'Since Google Shopping is all ads, Google could just close the standalone service in EU, keep running ads in main results & maybe be fine' - +Danny Sullivan  on Twitter.

European Commission for Competition has initiated antitrust proceedings. Google must place it rebuttals before the commission.