How to start making money online?

Many of us would have encountered ads which solicit for making money online! Most of us declare it to be scam to cheat money out of us. But reality is different. The truth is most people determined to work online make real money online. Sounds skeptical! You might wonder that, if any, you would have already spent few bucks for these online programs. And now, I may sound like some agent who is trying to rip you off your money! But making money online don't need an huge investment. If you are not planning to run e-commerce website, you don't carry heavy burden. And I am not here to lecture on any online program or scheme for a subscription fee or payment. All said here are real life experience to start blogging from zero.

Note: Beware of online scams about "making money online". Unscrupulous people start campaign every month to embezzle public money. Don't bite the bait. Some fraudsters campaign for free programs but for a fee. So have research done before signing up for any programs.

Through out this post, you will find good way to start making money online. But remember their is no shortcut to success. Your will have to work harder for few months to start generating money.

See also: How to monetize your blog or website!

Their are many ways you could make money online. They are

1. Affiliate marketing
2. PPC ADS (Pay per Click ads)
3. Sponsored ads
4. Product or service reviews
And the list may expand with innovations. 

With penetration of internet, these list may get appended with new methods and strategies.

While it may sound simple to start making money online, remember it's serious business. Real money comes out of it. Most of them consider this methods as alternate source of money. But in reality many of them make life out of their online journey. If you are thinking to take up part-time work, then stop reading further. I would be waste of your time.

If you are determined to make serious money online, you will have invest good amount time setting up your strategies. It would even take weeks to months and depends on your involvement.

Do you have any plan for subscribing to any program about "making money online"? I am sorry. This blog is not for you. No lectures or presentations will help you without your involvement. Now, let's get started:

#1. Affiliate marketing

The very hot topic to make money online. Affiliate marketing model is to pay you commission when you make sale through your referrals. You can do marketing for a predict or service either through blog or social media. When any click on your referral URL to the product page and makes a purchase, you will receive commission on that sale.

Pros: Commission rate is high! In most cases, websites will pay higher price than the other models of income.

Cons: income will not be regular or in periodic interval. One month you may make $100 and next month you may get $1000 depending up on the product which get the sale.
At time, good products don't get as much sale as ordinary product.

#2. Income from Blogs

Well, this is the most conservative way to make money online. Pay per click ads network make the job easier. All you have to do is to sign up an ad network which will pay for the clicks you receive.

Pros: it is easy to setup. All you need is an email address and as billing address. You are good to go.

Cons: you need huge internet traffic to earn clicks on the ads. Unless someone clicks on the ads, you will not be paid. It need lot of patience than other methods.

See also: How to create a blog?

#3. Product reviews

You can opt for product review program. You will have to review any product or service which it can be a software, computer hardware, house hold products, etc. You have to make reviews.

Pros: you will get your hands on all product and services for free. Some make good money out of the second sale if those products.

Cons: you can't spell bad word about the product. If any, you will find yourself to restrain from making such remarks.

#4. Sponsored Ads:

It is the next stage of PPC ads. Once you reach target audience and started making money online, you next goal should be to get sponsors. It will increase your revenue exponentially. As ppc ad network pay you the according to the number of clicks and conversion rates, sponsor will pay you for the content you generate and for sponsor ads occupying the little space on your website. Yet, it is not a walk in the park. To get sponsors is not a easy task. Only people who believe in serious blogging could get sponsors.

Remember making serious money online is not a easy task. All you have to be in patience. Their is no quick way to earn money as soon as you get into a ad network or marketing. Create killer content that reader feel really can't miss out.

How to Start a Blog?

Welcome! You have a question in your mind! How to start a blog? Well, what you are about read is a blog! So now, you have gain first hand knowledge on blogging. You will know more when you read more in this blog!

Many have opinion that blogging is serious stuff. Yes it is serious stuff to do. But to be a human, you must hate serious stuff. Yet those who write blogs are  humans. So if you want to be a blogger, stay as a blogger. Know that, blogging is fun. Don't force yourself to write very high quality contents. It must come up eventually. Though blogging is serious,  you have enjoy your blog. It's not a factory job which could be done even without interest. If you fail you enjoy your blog, then it will turn into a boring text and make audience to move on to next search for a quality blog.

Find your niche:

First as a blogger, you have to find your niche to create content. If you wish to have blog which deal with one subjective matter then you will have to find niche on which you are about to blog.

To find niche content, one must know oneself. What you are good at? On what am I suppose to blog! To make progress, your blog must be continuous, no discrete content will draw continuous visitors. To have following, you will have find your niche and blog on that.

How to find your niche content? Will be next question you might ask me. To be frank, your niche content is your passion. Think on what you are passionate about! What things you discuss with your friends and family more. This could be your niche content. Rest is your creativity.

Blogging platforms:

Now, you have your niche content on which you are passionate enough to start blogging. But how to create a blog? When you have a search for creating a blog, you will find most popular blogging platform. It is none other that WordPress. It is a open source blogging package with multitude of plugin to customize your blog. All we have to do is get a server and the WordPress code run. That's it you have created a blog for yourself.

But such platform raise affordability question! You will end paying server charges. Hosting your own blog provide liberty to manage it at your wish but for a cost.

To have a cheap and effective blogging platform, you can opt for blogging services such as WordPress.com (not WordPress.org), blogger, hub pages, so on. Setting up a blog on blogging platform will be discussed at later stages.

Writing blogs:

Blogs are not made in a day. It is a continuous process. You have to blog periodically. Don't make your blog idle for long time. But that doesn't mean that writing gibberish blogs will make it active. To run a blog, you need readers who visit periodically. They have expectation that you will post some good content to read. If you can provide feeder to those followers, you will have an successful blog. So avoid irrelevant and vague contents.

Original and unique content:

Think of a reason to blog! It might surprise you for the reason to blog. For example, consider blogging about "chess game". Before you start blogging, just run a search on your favorite search engine. In this instance, " how to play chess game " you would see a lot more than what you have intended to blog. You will find from tutorial to famous world class moves of chess tournaments.

So what is the use of your blog! How will reader get impressed with your blog? What will make them to read your blog? As the search shows, almost content market is saturated. Almost you can find anything in internet. So what will be the special attributes to your blog? Simply filling up words should not be your strategy. If it is it will increase the bounce rate (later, I will explain about bounce rate). For now, concentrate on how to keep your reader on the blog.

To make reader stick to your blog, provide a original and unique content. To be very simple, please don't copy and paste any contents from other sites. Most people do copy and paste. We are not common people working in a software company (no offense). Those who are thinking about copy and paste strategy may quit reading this blog! Any further, you will find uninteresting.

For those who are willing to have original and unique content, you will find this post useful. For a post to be original, you must create your own story. Sorry! We are not doing a movie here. The story is the content subject. The subject matter of your blog must be original. It must be your thinking and observations than others. Think yourself as a story teller. Will your children listen keenly to the same story which they read last night? So create original stories for your readers.

Your blog story may be related to current trends, latest news regarding your niche content, any interview about the subjective matter of your blog. But it must be original. Remember, create your own story.

And second important factor in blogging is unique content. Your subjective matter of the blog must be unique. Unique writing in the sense it must distinguish from others. But this fact is somewhat abstract. Not only you, many fellow bloggers will blog about same subject matter. So to make a content unique, you must apply innovation. When some view or opinion are expressed regarding the subjective matter of your niche, you must apply your innovation to add crux to the discussion. Add fire to the fuel, your blog will be hot. Your content will be hot and will be become most sought blog on internet. Unique and original content is the secret of success.

When you are about to start a blog, keep these factors in mind. Blogging is not to pass time. It is valuable and make difference to life. Unique and Original content will take you to the online podium where you will be treated as celebrity.

Airtel Zero is not against Net Neutrality. Zero-rating will provide free data to consumers.

SaveTheInternet campaign made the Flipkart, leading e-tailer, to quit Airtel Zero, initiative by the leading telecom operator, Airtel. The huge uproar and backlash in the social media has prompted the move which welcomed by most online activist who wish to free and fair internet. Internet is a utility and not a marketing platform.

See also: Flipkart pulls plug from Airtel Zero

Now, Airtel is determined to promote zero-rating. It has taken by the very support on free data to Airtel consumers. The claim is that consumers will browse website under the plan free of any data charge. The website or business which is part of the plan will pay the telecom operator for the data charges or browsing charges instead of consumer using the service. Further, the Airtel-zero plan was compared with the toll-free service operated by various business entities.

See also: SaveTheInternet campaign

But is good to compare zero-rating to a consumer toll-free calls. I would like to question that how of us call toll-free in a day? Compare those numbers with users browsing internet. Is internet and toll free number fall under same category? Is it possible to compare toll free telephone calls with internet which is entirely different medium of communication? The comparison is unreasonable!

Further, Airtel has claimed zero-rating is open platform and anybody could participate under the plan. How could it be declared a open platform? Individuals paying telecos to promote a content. It would be like legalizing corruption to get the work done for oneself. Paying a fee to get job done. What it would mean? You pay me and you will do business! The creator of WWW intended internet to free and controlled by none. It is self-regulated. But service providers' zero-rating will promote a particular service and product at the cost of others. Consumers traffic will be take a U-turn towards to zero-rated websites as the service provider don't charge for data but charge the website or business instead of consumer. The fee levied has any definite quantum?!! How would small startups will get into the plan? Well, who cares about startups. It is the burden they have to carry. 

Though Airtel claims it to be a separate platform and is not against net neutrality, it disguises well enough to treat a particular traffic favorably over others. 

By observing world trend, zero-rating has been banned in America, Latin-America and EU. It is evident that zero-rating is against net neutrality. But Still Airtel insist on the plan. The ball is on TRAI court. The opinion on consultation paper can be provided till 24 of this month.

Flipkart quits Airtel Zero in support of Net Neutrality

Activist Backlash made Flipkart pull out from the scheme

'We at Flipkart has always strongly believed in the concept of net neutrality, for we exist because of the internet' - Flipkart.

Airtel, the leading Indian Telecom company, started a scheme 'Airtel Zero' which made way for the website to have preferential treatment but for a fee. It promised free consumer browsing and special promotion campaigns for companies which subscribed to the plan. But net neutrality envisages that all data and websites should be treated equally and charged equally.

Severe social media criticism and downgrading of its rating app stores has persuaded Flipkart to pull out of Airtel Zero. 

See also: TRAI's consultation paper on Over-the-top (OTT) service

Net Neutrality:

The term net neutrality was coined by Columbia University professor Tim Wu in 2003. It is the principle that mobile operators, internet service providers and governments should not discriminate on data access on the Internet. A service provider, for instance, should not offer a higher access speed to a website on the basis of a higher payment by that website.

Internet Companies response:

Most internet companies and startups denounced the zero-rating deal of the telecom operators. Zero-rating is against net-neutrality.

Paytm founder and CEO Vijay Shekar Sharma said telecom players are national utilities and not a marketing platform to run such a programme when asked about Zero-Ratings.

'Telecom infrastructure must be a open ecosystem...'

Internet has disrupted the world of business like no other technology in the world. With penetration of Internet, the growth of online entrepreneurship has grown many fold. The Technology has paved way for smaller startup to setup its market. 

'By rejecting the net neutrality, we'll be shutting the door on the entrepreneurial aspirations of millions' - Ritesh Agarwal, CEO of Oyo Rooms.

Net Neutrality is essential to maintain free and competitive market. As the regulatory framework for net neutrality is unclear and equivocal, the telecom companies are trying to make a dent into the market with sponsored contents from publishers for a fee. While the Zero-rating is an innovation in Indian telecom business, yet it hampers the free and competitive internet. It may lead to few choice to the consumers considering the preferential treatment for few websites.

However, Rajan S Mathews, Director General, Cellular Operations Association of India (COAI) said a distinction must be made between zero rating and net neutrality. He said telecom operators are not violating any terms and conditions that came attached with spectrum. They are waiting for TRAI framework on net neutrality and find a way out of problems.

As usual, Telecom companies will find its way to circumvent rules and laws once TRAI defines a framework for net neutrality. 

Net Neutrality Law:

Chile was the first country to introduce Net Neutrality law in 2010. It was a popular movement by Neutralidad Si. In 2014, Chile Telecom regulator banned mobile operators from zero-rating websites.

It was followed by Netherlands in the year 2011. The footsteps were followed by Belguim, France, Solvenia. Later, European Union (EU) adopted laws passed by the Netherlands which now provides uniform net neutrality law. Zero-rating has been banned in EU. 

In 2014, Brazil followed the footstep and enacted law principled at net neutrality. It states all data transmissions must be treated equally.

Later, USA's Federal Communications Commission laid down new rules on net neutrality. At&t, Verizon and Comcast are not allowed to block lawful contents, slow down applications or services, or accept fees for favorable treatment.

SaveTheInternet:

In India, in response to consultation paper from TRAI, Indian Telecom Regulator, SaveTheInternet to uphold net neutrality in India. 

Google issue Memo in response to Statement of Objection (SO) from European Commission for Competition

Google has responded to the European Commission's Statement of Objections (SO) which is to issued soon. It has issued internal memo, Google has issued statement and asked it Googlers not to comment on the pending legal issue but to do well on the usual work of producing quality products and services.

Google, along with data form ComScore MMX, Google data, desktop traffic, unique visitors, has supported it arguments against the SO that is to be issued by European Commission. In memo, it has released the data analysis from various sources and indicated searches in France, Germany , UK. Those analysis were made on search on Shopping and travel in the respective countries. 

Google has stated that such SO issued by European commission is not a final findings. It is just initiation of process. It is a document in which the commission staff sets out its preliminary arguments so that the company in question can respond. Google has also mentioned that SO are modified or settled the case by the commission. If the settlement is remote, the commission issues an infringement decision, which can be appealed in court.

Google has assured that it has strong case. It, further, cited that commission has previously opened and closed an inquiry into iTunes few years ago. 

"we have a very strong case, with especially good arguments when it comes to better services for users and increased competition." - Memo to Googlers.

Google has acknowledged increased quality and competition in the search market. Google has took preemptive steps as the company anticipates proceedings against Android shortly from the European Commission for competition. It has set out that Android comes with apps with no restriction. Many devices are sold with other competitors apps such as Facebook, Microsoft Office, Amazon, etc. And further stated that consumers have a lot of choice and they are exercising it.

'Finally, we know the upcoming announcements will be distracting. But you can help in two ways. First, by not commenting on pending legal issues, internally or externally. And second, by focusing on what you all do best... building great products that serve our users and customers.' - Memo to Googlers.

Update:

'Since Google Shopping is all ads, Google could just close the standalone service in EU, keep running ads in main results & maybe be fine' - +Danny Sullivan  on Twitter.

European Commission for Competition has initiated antitrust proceedings. Google must place it rebuttals before the commission. 

Is your Website mobile-friendly? Test your website with new tool.

Google Adsense has made an announcement today that test your website for mobile-friendliness. 

'You can check your site by testing your pages with the Mobile-Friendly Test tool. This tool shows how Google Search sees your pages. To get a list of mobile usability issues across your sites, log in to your Webmaster Tools account and use the Mobile Usability Report.' - Google Adsense

Google has launched a new tools to check websites for mobile-friendly version. The website may be internet blog or business website. Making your website mobile-friendly will help increase your presence on mobile Google search.

See also: Make money online with this simple steps

With increase of Smartphone market, most internet traffic is driven by the mobile networks. Most people who use Smartphone such as Android, Microsoft, iPhone prefer to place orders from Smartphones. The use of PC, laptops has reduced when it comes to browsing information. Though you need PC, laptops, workstation for your work, people tend to use smartphone for most of the personal work such as Google Search, buying or selling, location, etc.

With e-commerce penetration, purchases made through smartphones may surpass orders placed through PCs. One important factor is convenience. Just a tap over the screen, brings home the product. This make smartphones most preferred device than PCs. 

With Google Adsense making announcement for optimizing websites for mobile, the update which was made recently to the mobile search will provide advantages to sites which are mobile-friendly. 

Yet, Google has made advisory for mobile-friendly sites. It has called for further optimization. Go mobile today to provide your visitors a good user experience and to make use of your mobile traffic. Check the new tool here.

Bing SERP: Good news we have got, Bing is mulling to implement its own ranking algorithm for mobile friendly websites! Day by day responsive design play vital role. Designing for mobile takes the top most priority than desktop. With smartphone penetration, mobile friendly websites take pivotal role in business penetration. 

See also: Myntra Shuts down website

For bloggers, implement one of the best responsive web design to stay on top of results. With wordpress, blogger, hubpages, blog.com, the default themes are mobile friendly. But people who have implemented own theme or paid theme has to make sure theme is responsive and support different dimensions of screens. For mobile ranking will play critical role for generating traffic. 

If you like the post, share or tweet to provide your support.

Make Money from Internet

Best ad network for your blog to make money from internet

Did you ever wonder how make a blogging successful? As you would observe, most blogs are Wordpress blog hosted on Linux box. How do that webmaster could sustain hosting charges? That's where the ad networks come into play. If you have a blog which qualifies with unique content then ad networks are ready to play. This method reduce your burden on selecting best ads that are displayed in your blog as the better related ads are placed by the network. All we have to do is to provide a exclusive space for the display. Rest is taken care by the ad network.

See also: Effective and simple steps in marketing strategy 

Now comes the interesting part, which is the best ad network to start with. With all popularity, Google Adsense stand at podium. But reality is most websites, especially, blogs fail to get well with Adsense. Though Google Adsense be like godfather of ad network, you have alternative to get income from your blogs. 

For them who find difficulty to get into popular ad network may try infolinks. Infolinks approval is quite easy. Those who use any blogging platform like blogger, wordpress, drupal, joomla, integration would take less than a minute. 

Though it may take couple of days for the approval, you will not find any stringent conditions as we might find in other ad networks.

I was able to monetize my first blog within a week. The ads started flouting with an hour of approval. 

Sign up for an Infolink account today, start earning money through your blog. 

Get Ready To Pay for WhatsApp, Viber, Hike, Blackberry,etc

Airtel, a leading telecom company, which advocated for separate charges for (Over-The-Top)OTT has turned huge tide. The Regulatory authority has moved consultation paper to levy separate charge for OTT. The deadline to submit suggestion is April 24, 2015. This move have challenged the very net neutrality in India. If the regulatory authority approves such move, then get ready guys, we have to pay for all video and voice calls in messaging services. Apart from data charges we have to shell out extra charges in the OTT charges. No more chit chats!

OTT (Over-The-Top):

1. 'In broadcasting, over-the-top content (OTT) refers to delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content.' - Wikipedia
2. Until now telecom operators don't distinguish OTT and other browsing data. But the regulatory authority was forced move which will prompt a distinction which will lead to hefty phone bills in future. 

Save The Internet!

An online campaign has started against the TRAI move to allow telecom operators to levy charge on OTT. Visit savetheinternet.in to lodge your protest today. Click on 'respond to Trai now or edit answer' to lodge your protest.

If not now, as a user of internet, we will lose our rights forever. Our free and neutral internet will be under the grip of telecom operators. The choice of network will depend on the choice of service offered. The leading telecom operators lobby for favoritism over other networks, concession for using particular service over their networks. 


We are under pressure to decide our future internet. If we lose now, you will lose it forever. Stand against the move to uphold net neutrality. 

It may appear as a simple move. But soon it may outrun us. One day, apart from exorbitant charge for data connection which we pay today, we will be forced to pay for every single message which are sent and received through internet messengers. It is high-time to lodge your response to maintain net neutrality in India.

My humble request is to lodge your response by visiting savetheinternet.in and send an email to TRAI protesting against the proposed move.

The first day saw a 27,000 emails in response to the consultation paper. But considering the number of internet users in India, we need more people to respond to the consultation paper to uphold net neutrality. Provide your support today! Have a happy future!

Update as on April 28, 2015: The crisis worsen as the Telecom operators like Airtel, vodafone, Idea has appealed with the Government to charge for OTT services today. Once TRAI grants approval then next target would be preferred content network by telecom operators. The Airtel Zero will get it's rigor back and will engulf user experience with sponsored contents based on Zero ratings.

If corporate lobby extends to the TRAI consultation then all is lost for Indian Internet users. Than the widely publicized broadband connection in 2003, mobile data cover vast majority of the internet users. The easy to setup and use network now faces challenge posed by the service providers. As no concrete net neutrality law is in place, which now making telecom operator to encroach upon mobile internet as and when they need to. Most prime target of these move is the internet messaging application whatsapp. As Indian user base vast, tapping the minimal charge over this OTT service will boost revenue of those telecom companies. With gross profit on mind, service providers started muddling with OTT service.

One day, telecom operators will invade your privacy if such trend gets approval from TRAI. Whatever these telecom operators dictate will be the laws of internet if not nipped in the bud.  TRAI, telecom regulator of India, yet to respond on the consultation paper on OTT services. Stay tuned for the updates. 

NOTE: To add insult to the injury, TRAI, listed 1 million user name and email id of those who sent reply to the consultation paper on OTT services. Well, a Telecom regulator of a country provides 1 million email id for spammers and marketers to solicit. Have you seen such a pathetic situation in any other country? Please share your opinion through comments. (Source: Times of India, link: 1 million email id exposed)

Whatsapp Marketing: New Marketing Strategy

How many of you reading this post is without smartphone? I would like to know what is your popular and most used personal messenger! If was early 2000, I would presume Blackberry messenger is the most used personal messenger which topped the list of best personal messenger in smartphone. That was the time when word Smartphone would only mean Blackberry or HTC device. Rarely Microsoft Window found itself in few pockets. But such devices are often seen with either a business executive or top executive of any organisation. The aim was to make sure that vital assets of the company or organisation are in the boundaries of the corporate even off the work.

Now, the definition of smartphone was redefined. The Advent of Android OS has reached wide range of world population than expected. With Apple iPhone, Google Android devices vied for the market share, the then popular Blackberry Smartphones were sidelined by the corporate. The Apple and Google raced against each other to attract large user base. Being Open Source, Android gained popularity. Than being a premium device, Android catered to the need of budget smartphone specification which augmented the Android User than the competitors such as Apple, RIM, Windows, Symbian.

See also: Who uses Whatsapp Marketing?

But the penetration of Smartphones has brought the pleasure of personal messenger to all its users without any discrimination either they work for corporate or doing the homework. The smartphones have provided unlimited choice when comes to selecting software and service compared to the traditional cell phones which are limited to SMS, MMS and voice calls. The Technology has brought 3G, 4G which added value to messenger service unlike the conservative data packs of early 2000. 

Why Whatsapp so Popular?

If we have to install a most popular and well used messenger service into our smartphone, it would be 'Whatsapp'. The popularity was Whatsapp is well known among any smartphone user. Whoever don't have Whatsapp are frowned by their colleagues or business partners.  The very success of the Messenger Service is due its policy towards end-users. Whatsapp had policy not to display or provide with pop-ups to the end-user and to provide clean and neat intelligible interface unlike other free application available on the store which are supported by ads for revenue. 

Though, Whatsapp free service is limited to first year, it charges about $1 or so per year to avail the service for the subsequent year. Yet, users find no fault with the service. An application which understands requirements of end-user find its place in the podium of the market. To our surprise, many users are willing to pay advance subscription for the subsequent year use of the world's most popular Smartphone Messaging Service. It had surpassed many other messenger. Even Google's Hangout opined to have less popularity than Whatsapp when it comes to Smartphones.

Whatsapp Marketing: A New Way To Find Customers

For World's Most Popular Messenger, one must have register one's phone number with Whatsapp. Once done, we can start directly pinging our friends and family or the one who is in our contact list. The idea of Group messaging help us connect with friends and families. We can have light moment virtually through Internet without any hindrance. Whatsapp identify us using our phone numbers. So anyone who posses our phone number could contact us through the Whatsapp service. It will open for all whoever have your number and whatsapp installed on smartphone to contact you at their will. So do the marketing companies have started campaigns to market product through Whatsapp. 

Worst part is marketing companies which have previously collected large list of mined data regarding targeted users have now vast array of phone numbers at its disposal. With Whatsapp service and unlimited WiFi connection from Internet Service Providers (ISP), marketing through whatsapp is walk in the park. Either you like or not, they will be sending queue of messages. 

The traditional SMS marketing was limited by the telecom operators and controlled by the regulating agencies of the concerned country. But with Whatsapp which uses internet as the medium of communication is unregulated. If it to be regulated, it must be done either by Facebook or the Regulating Agencies of State. In this case, both are nonviable options as Facebook regulation would spark contention over privacy issues while state regulation will cause concerns over net neutrality.

Whatsapp policy was not to store messages that are through its servers. And it does not monitor activities of its users. With huge broadcast list, Ad companies send unlimited messages for small annual subscription fee.

Economical Marketing:

It is economical and innovative strategy to use Whatsapp to advertise business and product. Some really benefited from the marketing. With less than $2, you can make your product ad reach thousands of users. It is most viable than the SMS marketing. Whatsapp marketers charge pennies for 1000 messages while traditional SMS marketing could escalate cost. 

Moreover, Whatsapp is not limited by territorial boundary of state unlike SMS or MMS. This strategy was availed by email marketers which is a cheap option if one decides to market beyond one's own state boundary. So if your target is local or international audience, the charge for using the service remains same irrespective of the locality. 

The era of smartphone has brought world under single roof. Message across the seas are free and reliable considering the advancement of technology and abundant bandwidth under sea Fiber optic cables. For marketers, it is a boon. And with Whatsapp web, composing and drafting a marketing message make simple.

Drawbacks:

Though, Whatsapp is viable and economical marketing option for those experienced and new start-up Ad agency, it is not free from defects. With Facebook and founders of the Whatsapp have turned against advertisements, such ad free experience is taken away by these marketers. 

Blocking Ads in Whatsapp:  

Those unsolicited message if you find annoying, user have option to block those numbers from which such ads were sent by the Whatsapp marketers. As user don't have other known mechanism to stop ads being send from unknown numbers, it is a make shift solution to stop receiving ad messages from known advertisers phone number. Further, users can block any other numbers from which user receive messages.

'Traffic' Ramaswamy And Public Interest Litigation (PIL)

'Traffic' Ramaswamy, a 82 year old, who has a record of around 400 Public Interest Litigation (PIL) in his name has fought valiantly for many reforms and stood against injustice which would have affected the society. For him, Public Interest Litigation (PIL) is tool to set right a wrong. For his age, he is still young and fearless about the consequences of petition which were pending or disposed of by the Madras High Court.

PIL:

Public Interest Litigation is a method through which 'Traffic Ramaswamy' sought many social reforms. Those reforms are beyond the law of the land. The gray area untouched by normal statute had been set right through his PIL.

Why the name 'Traffic' Ramaswamy?

The 82 year old braveheart worked as a weaving master in Binny Mills. In 1971, he quit the job and took up social service as his profession. He got actively engaged in regulating traffic near Parrys corner, Chennai and assisted traffic police. He used to make note of the vehicles that violate traffic rules and forward them to the concerned authorities.

Disowned Man:

For such a great social figure, the family life was never happy. Start from the marriage to till date, he is said to have unusual relationship. His father refused to attend his marriage that he refused to accept dowry from bride. Then, due to his social service activities and public interest litigation, he was despised by people who are against his PIL movement. The family disowned him as he was strong on his principle of social justice. So he decided to stay away from his family to reduce trouble to them. He used to visit his family once in every 15 days.

Threats For Filing PIL:

The strategy of moving PIL has attracted numerous threats from people how possess power and money. The slew of PIL has attracted queue of threats. For the man who values the purpose more than his life, such threats failed to stop him from moving court seeking justice. All he aimed was social reform through judiciary. His trust on judiciary made him move court for almost any issue which is unjust and arbitrary.

See also: Madras High Court Direction on unrecognized play schools

Madras High Court Ban on Fish Cart:

In 2002, the Madras High Court banned plying motorized fishing carts. The order was pronounced in response to PIL filed by the 'Traffic' Ramaswamy. Then the threats resulted in real injury. He lost vision in one of his eyes as a miscreant stabbed him when he was regulating traffic in a busy road. The attack was to seek revenge for the ban on motorized fishing carts plying on the roads.

The Then Chief Justice of Madras High Court ordered police protection to 'Traffic Ramaswamy'. From that day, he is seen with armed police security accompany him all time. the question is "do the gun has bullets or not?"

See also: Supreme Court Struct down Section 66A of IT Act.

Trust On Judiciary:

A man of principle, 'Traffic' Ramaswamy always stood strong against injustice. The fearless stated we don't need to know law to when and for what we need to file Public Interest Litigation (PIL), if we feel discomfort with any move by the government or big shots, just go ahead and file on.