WhatsApp! A cool messaging service with more than 5 million users. Wouldn't that sound great if you are in marketing? 5 Million users to spam with ads! I am not kidding. With whatsapp you got some real users to your audience list. As it uses personal phone numbers to identify individuals, no bot could have an account but for a marketer who wants a schedule post periodically at rhythmic intervals. All right now Who really uses WhatsApp marketing? I am not talking about business which are curious to send out broadcast messages but about people who actually manage those Whatsapp broadcast messages stead of those businesses who don't want their hands wet.
I really wonder who really uses the Whatsapp Marketing? With few incidents in this week, I feel some kind of new comers who failed marketing exams took up the job for the business. Really laughed out loud at the manner in which they did WhatsApp marketing.
See Also: Whatsapp Marketing Strategy
I really fought my dilemma either to freak out or laugh at those WhatsApp Marketers! Some kind of stupid thing which no marketing strategist would have preferred for any product!
To my fellow marketer who use WhatsApp as a platform to get things done. Take this, never do what was done by this amateur Whatsapp marketers. Never!
To be make it clear, even the dummies involved in the marketing wouldn't have preferred this method. All right, now show time for the blunder which I witness myself in my Whatsapp account.
Creating Group For Marketing: The dumbest idea followed by the marketer was to 'Create a Whatsapp group for particular localities'. By adding all the known numbers to the group, he has made mocked himself in public.
First rule of marketing, never embarrass yourself. The reason is simple, there are others to embarrass you in public. So at least avoid embarrassing yourself my doing such a blunder.
The fellow who started this 'WhatsApp Marketing 5040TN' was not selling any product but making ads for himself and his business of Whatsapp Marketing. But you may wonder, he may not be the first to start such a business in your locality! Yet, this entity is the first to start a separate group for marketing. Really wonder what made them to try this trick!
Welcome Message: Awful to watch that! The one started the group posted a welcome message. It was too much revealing. Remember, a car buyer need to know only about accelerator, clutch, brake and gears. The buyer really do not care about the internal workings. But this marketer has reveal what this group comprised of. But stating the telecom company name in the welcome message, he has made clear that some one in the telecom company is involved in making the numbers public.
Though, the agreement between the telecom companies and individual users might allow telecom operators to divulge information to third parties, it will be considered unethical and unprofessional to do so. Not to the blame the telecoms for making the numbers public. It might have been some insider job to get the work done. For corruption has breached the corporate firewalls? I guess so.
To add insult to the injury, the marketer is ready to negotiate a deal over the personal information collected from the telecos. By stating the telecom companies name, the Whatsapp marketer appears like the one who has authority to trade on information.
See also: Flipkart quits Airtel Zero
Right To Privacy: Even WhatsApp desist from marketing or advertisement as policy document states so. But with increasing penetration of smartphones and tablets, the user base of WhatsApp increases exponentially until last man on the Earth on day will have Smartphone with WhatsApp installed.
Does this type of messages hurts privacy? This would be debate without an end. So starting it right now will not end this blog post. But as a personal opinion this hurts WhatsApp user privacy. As marketer, we don't own licence to stalk at someone's home. So the personal device!
By creating a WhatsApp group, the marketer not only showed up all the mobile numbers which he had but would have created a bad impression on about his marketing co. I left the group within 2 minutes of creation. By then, 21 other users have left the group. Most positively with bad impression upon the marketer who created the group. As most users feel insecure in a group where most of them are completely strangers to each other. This is one of the important factor play the game of marketing messages in groups.
Note: I did not black out the marketer number. If anybody feel to block this market can do at there own wish. I do not recommend any action to done right now. In other words, your account, your wish.
Setting WhatsApp Marketing Right: Now, not only to this particular marketer, but to all, it would be always wise to use 'Broadcast messages' than the group messages. For the broadcast messages would appear personal than a public announcement in groups. Whatsapp or not, as long as internet lives, spammers live. So to be look like a genuine marketer, create 'broadcast list' than groups where everybody would run away.
Moreover, people, who are not interested in your advertisement, will ignore simply if it look as a personal message. I am not totally against Marketing but against marketer who lack strategy to market. Marketing is not stalking with products or services. It is novel thing getting users and products/service personal. Building relationship between the product/service and consumer never should be irritant to both the business and consumers.
Comment your opinions on WhatsApp marketing. Found interesting, share on facebook or
I really wonder who really uses the Whatsapp Marketing? With few incidents in this week, I feel some kind of new comers who failed marketing exams took up the job for the business. Really laughed out loud at the manner in which they did WhatsApp marketing.
See Also: Whatsapp Marketing Strategy
I really fought my dilemma either to freak out or laugh at those WhatsApp Marketers! Some kind of stupid thing which no marketing strategist would have preferred for any product!
To my fellow marketer who use WhatsApp as a platform to get things done. Take this, never do what was done by this amateur Whatsapp marketers. Never!
To be make it clear, even the dummies involved in the marketing wouldn't have preferred this method. All right, now show time for the blunder which I witness myself in my Whatsapp account.
 |
| WhatsApp Marketing |
Creating Group For Marketing: The dumbest idea followed by the marketer was to 'Create a Whatsapp group for particular localities'. By adding all the known numbers to the group, he has made mocked himself in public.
First rule of marketing, never embarrass yourself. The reason is simple, there are others to embarrass you in public. So at least avoid embarrassing yourself my doing such a blunder.
The fellow who started this 'WhatsApp Marketing 5040TN' was not selling any product but making ads for himself and his business of Whatsapp Marketing. But you may wonder, he may not be the first to start such a business in your locality! Yet, this entity is the first to start a separate group for marketing. Really wonder what made them to try this trick!
Welcome Message: Awful to watch that! The one started the group posted a welcome message. It was too much revealing. Remember, a car buyer need to know only about accelerator, clutch, brake and gears. The buyer really do not care about the internal workings. But this marketer has reveal what this group comprised of. But stating the telecom company name in the welcome message, he has made clear that some one in the telecom company is involved in making the numbers public.
Though, the agreement between the telecom companies and individual users might allow telecom operators to divulge information to third parties, it will be considered unethical and unprofessional to do so. Not to the blame the telecoms for making the numbers public. It might have been some insider job to get the work done. For corruption has breached the corporate firewalls? I guess so.
To add insult to the injury, the marketer is ready to negotiate a deal over the personal information collected from the telecos. By stating the telecom companies name, the Whatsapp marketer appears like the one who has authority to trade on information.
See also: Flipkart quits Airtel Zero
 |
| Privacy Matters? |
Right To Privacy: Even WhatsApp desist from marketing or advertisement as policy document states so. But with increasing penetration of smartphones and tablets, the user base of WhatsApp increases exponentially until last man on the Earth on day will have Smartphone with WhatsApp installed.
Does this type of messages hurts privacy? This would be debate without an end. So starting it right now will not end this blog post. But as a personal opinion this hurts WhatsApp user privacy. As marketer, we don't own licence to stalk at someone's home. So the personal device!
By creating a WhatsApp group, the marketer not only showed up all the mobile numbers which he had but would have created a bad impression on about his marketing co. I left the group within 2 minutes of creation. By then, 21 other users have left the group. Most positively with bad impression upon the marketer who created the group. As most users feel insecure in a group where most of them are completely strangers to each other. This is one of the important factor play the game of marketing messages in groups.
Note: I did not black out the marketer number. If anybody feel to block this market can do at there own wish. I do not recommend any action to done right now. In other words, your account, your wish.
Setting WhatsApp Marketing Right: Now, not only to this particular marketer, but to all, it would be always wise to use 'Broadcast messages' than the group messages. For the broadcast messages would appear personal than a public announcement in groups. Whatsapp or not, as long as internet lives, spammers live. So to be look like a genuine marketer, create 'broadcast list' than groups where everybody would run away.
Moreover, people, who are not interested in your advertisement, will ignore simply if it look as a personal message. I am not totally against Marketing but against marketer who lack strategy to market. Marketing is not stalking with products or services. It is novel thing getting users and products/service personal. Building relationship between the product/service and consumer never should be irritant to both the business and consumers.
Comment your opinions on WhatsApp marketing. Found interesting, share on facebook or
One of the reasons why WhatsApp is doing so well in India is that it ... of subscriber base WhatsApp possesses, it indeed is a marketers' delight whatsapp marketing india.
ReplyDeleteWell said, the people doing businesses have, madly, started collecting personal contact information. So far, I have never witnessed such curiosity on personal information.
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