Search Engine Optimization

Many people are good at creating website for business. The importance of website has been realized by many small and medium scale businesses. The internet augment the local business with providing local business information to customers. Well, how far is your business reached your targeted customers? Many business owners could not able to answer this question! Most of them whom for which I worked had little knowledge when it comes to Search Engine Optimization! Many local traders and business man think, once they publish website for them, they will be visible in internet. But they are ignorant of the fact that internet is lot more flooded with spam and duplicate websites. Even if they had some direct search of their business name, they do not have their website listed within the top 10 results of the search engine. 

A survey mentioned that any website which gets to the 1st position in the search result has 80% Click Through Rate (CTR). It means, if you business website get to the top of all the search results, then you have got 80% chance that person searching will click and visit your website. So others who appear in the 2nd to 10th position has got to share 20% CTR. The other pages may not even get a chance to get a click from the search engine result.

A sample WordPress blog on Test with Bing

Here is a sample WordPress.com blog. I used the 'Words of guru' subdomain name. When I get search for the domain I got second spot in Bing search result. So I will lose 80% CTR to the Wikipedia page which define the word 'Guru'.

Note: This blog is hosted under the domain name Words of Guru.

Well, time to end our childhood stories for now. Here we will get into the serious topic.

What is Search Engine Optimization?

Search Engine Optimization or simple called SEO, is a process which employ various method to affect visibility of a website or webpage in search engine's search results. SEO involves mostly with the organic search. Paid search results or ads are different story.

Law Crumb Blog domain level SEO

Well, there are many ways SEO is done. Most common of them is link building. It fetch far more result than just conventional methods of optimizing web pages for search results.

Why SEO important?

Domain name search in Bing

Now, lets take the domain name 'chennailife.tk', It is brand new web blog just had its first post today. It is just raw blog and has one post to its name. For this experiment, I didn't add any bells and whistles of SEO to chennailife.tk. Now, I did a Bing search, entered the domain name in the search box. The result would be startling. You may find surprised that search engine worked as if such a domain was not in existence. To play it fair, I did this search 2 hours after getting that blog live. I guess it is fair time enough to know about a domain. If not, may be after a week it may appear. But the point is most of the local business are in dark inside internet. A little basic SEO like submitting a site to search engine would have yielded some result. It is always good to have something better than nothing. Yet, you can find many other methods to SEO your business.

If proper SEO has been done, then search engine would bring up your website or web page within top 10 results. To have online visibility SEO is the key. Your presence depends on how good the person do the SEO job.

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