Make Money from Internet

Best ad network for your blog to make money from internet

Did you ever wonder how make a blogging successful? As you would observe, most blogs are Wordpress blog hosted on Linux box. How do that webmaster could sustain hosting charges? That's where the ad networks come into play. If you have a blog which qualifies with unique content then ad networks are ready to play. This method reduce your burden on selecting best ads that are displayed in your blog as the better related ads are placed by the network. All we have to do is to provide a exclusive space for the display. Rest is taken care by the ad network.

See also: Effective and simple steps in marketing strategy 

Now comes the interesting part, which is the best ad network to start with. With all popularity, Google Adsense stand at podium. But reality is most websites, especially, blogs fail to get well with Adsense. Though Google Adsense be like godfather of ad network, you have alternative to get income from your blogs. 

For them who find difficulty to get into popular ad network may try infolinks. Infolinks approval is quite easy. Those who use any blogging platform like blogger, wordpress, drupal, joomla, integration would take less than a minute. 

Though it may take couple of days for the approval, you will not find any stringent conditions as we might find in other ad networks.

I was able to monetize my first blog within a week. The ads started flouting with an hour of approval. 

Sign up for an Infolink account today, start earning money through your blog. 

Get Ready To Pay for WhatsApp, Viber, Hike, Blackberry,etc

Airtel, a leading telecom company, which advocated for separate charges for (Over-The-Top)OTT has turned huge tide. The Regulatory authority has moved consultation paper to levy separate charge for OTT. The deadline to submit suggestion is April 24, 2015. This move have challenged the very net neutrality in India. If the regulatory authority approves such move, then get ready guys, we have to pay for all video and voice calls in messaging services. Apart from data charges we have to shell out extra charges in the OTT charges. No more chit chats!

OTT (Over-The-Top):

1. 'In broadcasting, over-the-top content (OTT) refers to delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content.' - Wikipedia
2. Until now telecom operators don't distinguish OTT and other browsing data. But the regulatory authority was forced move which will prompt a distinction which will lead to hefty phone bills in future. 

Save The Internet!

An online campaign has started against the TRAI move to allow telecom operators to levy charge on OTT. Visit savetheinternet.in to lodge your protest today. Click on 'respond to Trai now or edit answer' to lodge your protest.

If not now, as a user of internet, we will lose our rights forever. Our free and neutral internet will be under the grip of telecom operators. The choice of network will depend on the choice of service offered. The leading telecom operators lobby for favoritism over other networks, concession for using particular service over their networks. 


We are under pressure to decide our future internet. If we lose now, you will lose it forever. Stand against the move to uphold net neutrality. 

It may appear as a simple move. But soon it may outrun us. One day, apart from exorbitant charge for data connection which we pay today, we will be forced to pay for every single message which are sent and received through internet messengers. It is high-time to lodge your response to maintain net neutrality in India.

My humble request is to lodge your response by visiting savetheinternet.in and send an email to TRAI protesting against the proposed move.

The first day saw a 27,000 emails in response to the consultation paper. But considering the number of internet users in India, we need more people to respond to the consultation paper to uphold net neutrality. Provide your support today! Have a happy future!

Update as on April 28, 2015: The crisis worsen as the Telecom operators like Airtel, vodafone, Idea has appealed with the Government to charge for OTT services today. Once TRAI grants approval then next target would be preferred content network by telecom operators. The Airtel Zero will get it's rigor back and will engulf user experience with sponsored contents based on Zero ratings.

If corporate lobby extends to the TRAI consultation then all is lost for Indian Internet users. Than the widely publicized broadband connection in 2003, mobile data cover vast majority of the internet users. The easy to setup and use network now faces challenge posed by the service providers. As no concrete net neutrality law is in place, which now making telecom operator to encroach upon mobile internet as and when they need to. Most prime target of these move is the internet messaging application whatsapp. As Indian user base vast, tapping the minimal charge over this OTT service will boost revenue of those telecom companies. With gross profit on mind, service providers started muddling with OTT service.

One day, telecom operators will invade your privacy if such trend gets approval from TRAI. Whatever these telecom operators dictate will be the laws of internet if not nipped in the bud.  TRAI, telecom regulator of India, yet to respond on the consultation paper on OTT services. Stay tuned for the updates. 

NOTE: To add insult to the injury, TRAI, listed 1 million user name and email id of those who sent reply to the consultation paper on OTT services. Well, a Telecom regulator of a country provides 1 million email id for spammers and marketers to solicit. Have you seen such a pathetic situation in any other country? Please share your opinion through comments. (Source: Times of India, link: 1 million email id exposed)

Whatsapp Marketing: New Marketing Strategy

How many of you reading this post is without smartphone? I would like to know what is your popular and most used personal messenger! If was early 2000, I would presume Blackberry messenger is the most used personal messenger which topped the list of best personal messenger in smartphone. That was the time when word Smartphone would only mean Blackberry or HTC device. Rarely Microsoft Window found itself in few pockets. But such devices are often seen with either a business executive or top executive of any organisation. The aim was to make sure that vital assets of the company or organisation are in the boundaries of the corporate even off the work.

Now, the definition of smartphone was redefined. The Advent of Android OS has reached wide range of world population than expected. With Apple iPhone, Google Android devices vied for the market share, the then popular Blackberry Smartphones were sidelined by the corporate. The Apple and Google raced against each other to attract large user base. Being Open Source, Android gained popularity. Than being a premium device, Android catered to the need of budget smartphone specification which augmented the Android User than the competitors such as Apple, RIM, Windows, Symbian.

See also: Who uses Whatsapp Marketing?

But the penetration of Smartphones has brought the pleasure of personal messenger to all its users without any discrimination either they work for corporate or doing the homework. The smartphones have provided unlimited choice when comes to selecting software and service compared to the traditional cell phones which are limited to SMS, MMS and voice calls. The Technology has brought 3G, 4G which added value to messenger service unlike the conservative data packs of early 2000. 

Why Whatsapp so Popular?

If we have to install a most popular and well used messenger service into our smartphone, it would be 'Whatsapp'. The popularity was Whatsapp is well known among any smartphone user. Whoever don't have Whatsapp are frowned by their colleagues or business partners.  The very success of the Messenger Service is due its policy towards end-users. Whatsapp had policy not to display or provide with pop-ups to the end-user and to provide clean and neat intelligible interface unlike other free application available on the store which are supported by ads for revenue. 

Though, Whatsapp free service is limited to first year, it charges about $1 or so per year to avail the service for the subsequent year. Yet, users find no fault with the service. An application which understands requirements of end-user find its place in the podium of the market. To our surprise, many users are willing to pay advance subscription for the subsequent year use of the world's most popular Smartphone Messaging Service. It had surpassed many other messenger. Even Google's Hangout opined to have less popularity than Whatsapp when it comes to Smartphones.

Whatsapp Marketing: A New Way To Find Customers

For World's Most Popular Messenger, one must have register one's phone number with Whatsapp. Once done, we can start directly pinging our friends and family or the one who is in our contact list. The idea of Group messaging help us connect with friends and families. We can have light moment virtually through Internet without any hindrance. Whatsapp identify us using our phone numbers. So anyone who posses our phone number could contact us through the Whatsapp service. It will open for all whoever have your number and whatsapp installed on smartphone to contact you at their will. So do the marketing companies have started campaigns to market product through Whatsapp. 

Worst part is marketing companies which have previously collected large list of mined data regarding targeted users have now vast array of phone numbers at its disposal. With Whatsapp service and unlimited WiFi connection from Internet Service Providers (ISP), marketing through whatsapp is walk in the park. Either you like or not, they will be sending queue of messages. 

The traditional SMS marketing was limited by the telecom operators and controlled by the regulating agencies of the concerned country. But with Whatsapp which uses internet as the medium of communication is unregulated. If it to be regulated, it must be done either by Facebook or the Regulating Agencies of State. In this case, both are nonviable options as Facebook regulation would spark contention over privacy issues while state regulation will cause concerns over net neutrality.

Whatsapp policy was not to store messages that are through its servers. And it does not monitor activities of its users. With huge broadcast list, Ad companies send unlimited messages for small annual subscription fee.

Economical Marketing:

It is economical and innovative strategy to use Whatsapp to advertise business and product. Some really benefited from the marketing. With less than $2, you can make your product ad reach thousands of users. It is most viable than the SMS marketing. Whatsapp marketers charge pennies for 1000 messages while traditional SMS marketing could escalate cost. 

Moreover, Whatsapp is not limited by territorial boundary of state unlike SMS or MMS. This strategy was availed by email marketers which is a cheap option if one decides to market beyond one's own state boundary. So if your target is local or international audience, the charge for using the service remains same irrespective of the locality. 

The era of smartphone has brought world under single roof. Message across the seas are free and reliable considering the advancement of technology and abundant bandwidth under sea Fiber optic cables. For marketers, it is a boon. And with Whatsapp web, composing and drafting a marketing message make simple.

Drawbacks:

Though, Whatsapp is viable and economical marketing option for those experienced and new start-up Ad agency, it is not free from defects. With Facebook and founders of the Whatsapp have turned against advertisements, such ad free experience is taken away by these marketers. 

Blocking Ads in Whatsapp:  

Those unsolicited message if you find annoying, user have option to block those numbers from which such ads were sent by the Whatsapp marketers. As user don't have other known mechanism to stop ads being send from unknown numbers, it is a make shift solution to stop receiving ad messages from known advertisers phone number. Further, users can block any other numbers from which user receive messages.

'Traffic' Ramaswamy And Public Interest Litigation (PIL)

'Traffic' Ramaswamy, a 82 year old, who has a record of around 400 Public Interest Litigation (PIL) in his name has fought valiantly for many reforms and stood against injustice which would have affected the society. For him, Public Interest Litigation (PIL) is tool to set right a wrong. For his age, he is still young and fearless about the consequences of petition which were pending or disposed of by the Madras High Court.

PIL:

Public Interest Litigation is a method through which 'Traffic Ramaswamy' sought many social reforms. Those reforms are beyond the law of the land. The gray area untouched by normal statute had been set right through his PIL.

Why the name 'Traffic' Ramaswamy?

The 82 year old braveheart worked as a weaving master in Binny Mills. In 1971, he quit the job and took up social service as his profession. He got actively engaged in regulating traffic near Parrys corner, Chennai and assisted traffic police. He used to make note of the vehicles that violate traffic rules and forward them to the concerned authorities.

Disowned Man:

For such a great social figure, the family life was never happy. Start from the marriage to till date, he is said to have unusual relationship. His father refused to attend his marriage that he refused to accept dowry from bride. Then, due to his social service activities and public interest litigation, he was despised by people who are against his PIL movement. The family disowned him as he was strong on his principle of social justice. So he decided to stay away from his family to reduce trouble to them. He used to visit his family once in every 15 days.

Threats For Filing PIL:

The strategy of moving PIL has attracted numerous threats from people how possess power and money. The slew of PIL has attracted queue of threats. For the man who values the purpose more than his life, such threats failed to stop him from moving court seeking justice. All he aimed was social reform through judiciary. His trust on judiciary made him move court for almost any issue which is unjust and arbitrary.

See also: Madras High Court Direction on unrecognized play schools

Madras High Court Ban on Fish Cart:

In 2002, the Madras High Court banned plying motorized fishing carts. The order was pronounced in response to PIL filed by the 'Traffic' Ramaswamy. Then the threats resulted in real injury. He lost vision in one of his eyes as a miscreant stabbed him when he was regulating traffic in a busy road. The attack was to seek revenge for the ban on motorized fishing carts plying on the roads.

The Then Chief Justice of Madras High Court ordered police protection to 'Traffic Ramaswamy'. From that day, he is seen with armed police security accompany him all time. the question is "do the gun has bullets or not?"

See also: Supreme Court Struct down Section 66A of IT Act.

Trust On Judiciary:

A man of principle, 'Traffic' Ramaswamy always stood strong against injustice. The fearless stated we don't need to know law to when and for what we need to file Public Interest Litigation (PIL), if we feel discomfort with any move by the government or big shots, just go ahead and file on. 

What is Information Technology to India?

Critics Corner, through Facebook blog, indirectly indicated BJP tried to stop Proliferation of IT in India

Critic Corner through its Facebook blog has praised former Prime Minister of India Hon'ble Rajiv Gandhi for his initiative to spread IT business in India and stated that BJP violently protested for the proliferation of IT sector in India. But one has to consider the situation at which IT sector was brought into India. Even the then Prime Minister Rajiv Gandhi himself has said it missed the important phase in its economic development. It is true that India missed the manufacturing and industrialization phase which has cost India dearly at 2008 economic slowdown. Though IT sector may fetch $200 billion exports, but it stands on wooden scaffolding which may collapse any moment.

Growth of Indian IT sector:

Without strong manufacturing base in India, majority of these IT businesses were forced to fish international markets for opportunity. With abundant contracts from International businesses, IT sector flourished in India. None can deny the fact that it brought huge Forex exchange into RBI coffers. But such growth was sustainable? Not! The situation from 2008 global slowdown is a good example of what vision of Rajiv Gandhi would lead into in future years.

The reason for the slowdown was not within India but triggered by the world economy. Too much dependence on international market which drove the IT sector created insecurity among the Indian youth as slowdown triggered mass unemployment and austerity drive of companies. One prominent issue which was neglected in Indian economy was Industrialization phase. Without industrialization, Indian economy was made to depend on International market to drive IT sector.

The only source of fuel to the Indian IT business was imported by the way of contracts from USA and Europe. These nations are highly industrialized starting from the end of World War II. But Indian economy which was led by Nehru family to failed to catch up with the world. Wrong strategies led to global isolation of Indian economy. Rather than increasing the presence of Indian goods worldwide, India closed its doors for International market. With huge population growth, Indian economy started to stumble upon its own weight. Though IT sector added impetus to the Indian growth in the late 1990s, the inadequate industrialization didn’t make into the equation of Indian IT sector.

Economic Slowdown:

Had it there been an impetus from domestic market during the slowdown, IT sector wouldn’t have seen such slump as it did in the following years of 2008. The degradation of Indian business not only stopped with IT companies but mostly it affected Indian Society. Indian IT employees felt unsecured as they realized that any moment they could be sent out of job. The pomp with which they enjoyed prior to slowdown was no more the norm of the society. The crisis not only hit the business but also the personal life of many thousands professionals who were employed by the IT companies. The hire and fire policy was used like a whip to make employees work like bulls moving the cart.

The politicians who sit on the top of social hierarchy failed to tap the real potential of Indian market. Had they created a conductive business atmosphere for Indian diaspora, many individuals would have taken entrepreneurship which is lacking at the moment.

Make in India:

To remedy the mistake, the BJP government which took charge of governance has initiated “Make in India” campaign to promote industrialization. The wrong which was done by predecessors is being remedied various government schemes. Not only create industrialization of the nation but also provide opportunity to its own IT sector to tap the Indian market. Without products and goods, there can be no service. The goods and service coexist. Too much dependence on either one of them will be detrimental to the economy.

Present Challenges:

But still few politicians who predeceased the present government fail to act responsibly. When it comes to Indian economy, blame game is not good. Pointing finger for other mistake than to remedy the mistake will waste our precious time on useless debates. For a government which don’t blame others, get vast criticism from others. It is wise not to test the silence of the government as the present government is not talking about any mistakes committed in India since independence.  They all want to make good use of time and resource at their disposal unlike other people who rolled over money and only thought about family wealth than the national wealth.